Our Story
- Revenue Workforce Platform for Home Service Companies
Why Home Services?
We did not set out to become experts in recruiting and organizational health overnight. Our background began in the corporate world, digital marketing and behavioral science, where we learned how businesses grow, how teams communicate, and how operational discipline shapes results. Over time, that experience gave us a unique perspective: great businesses are not built by marketing or hiring alone, but by aligning people, systems, and culture.
crossed the seven-figure mark, staffing issues were stabilized,
and the customer experience improved dramatically.
That success opened the door to a new industry, Home Services. Our long-time friend Tommy Mello with A1 Garage posted on Facebook “I need help finding people.” We have worked together for over a decade on a variety of projects. We knew if we could solve recruiting challenges in trucking, where every application had to be handled by phone, we knew we could create meaningful results with A1 Garage.
So we went in person, studied the business closely, and assessed what was really happening beneath the surface. What started as a simple conversation quickly became a deeper partnership. We helped create momentum, establish direction, and improve how the company approached talent. Eighteen months later, we had become an integral part of the growth story behind a private equity transaction in which the company sold for half a billion dollars.
Eighteen months later, we had become an integral part of the growth story behind a private equity transaction in which the company sold for half a billion dollars.
That outcome gave us credibility, but it also gave us clarity.
As more referrals came in, we noticed a pattern. We could bring exceptional people into a business, but if the company itself was unhealthy, those people would not stay. Hiring alone was never enough. When trust was low, communication was unclear, roles were misaligned, or leadership lacked structure, even the best candidate would struggle to thrive.
“That realization changed our mission“
Instead of focusing only on recruiting, we began helping companies become healthier from the inside out. We spent the next several years building a program designed to strengthen communication, increase trust, place people in the right seats, and create alignment across the organization. We leaned heavily into proven assessments, frameworks and practical tools, including DISC for the Trades, Soft Skills, EOS, Six Working Genius, and Dream Manager.
Together, studying these tools, systems and processes helped us develop and build great teams. Most importantly how to use data and analytics to look beyond résumés and job descriptions to understand what makes a team function well.
Today, our work sits at the intersection of recruiting, retention, and organizational health. We help companies attract the right people, build the right environment, and create the systems and culture required for long-term success. We believe healthy companies grow faster, retain better talent, and create stronger outcomes for everyone involved.